The app store is a competitive environment, and developers have to do everything they can to get their product exposure. App Store Optimization, or ASO for short, are ways of ensuring your app will rank higher than others in searches on the app store so that people who see it will be more likely to download it. Explore five of the best ASO optimization strategies you can use to achieve top positions in the App Store. ASO is used for Apps were SEO is used for websites.

What is ASO?

ASO is the process of improving your app’s ranking in an App Store by using techniques like keywords, proper categorization, and a good description. It’s important because it increases the visibility of an app. ASO can also be used to improve a game or app, increase downloads, and increase more installs which lead to conversion into customers for your business via app. The advantages of ASO include being able to track progress over time, better understanding consumer interests, and higher rankings in searches.

Focus on app store optimization

it’s important to put the emphasis on app store optimization. It’s worth the time and money that you spend on it because if done properly, this will give you a great return on your investment. Your position in the app store is determined by your keyword relevance, user engagement, download rate, and number of ratings. So if you want to increase your conversion rates and exposure that’s when you need to invest your time into ASO for the app store. This will be use in both the platform such as android app store (Play Store) and another for iOS app Store (Apple App Store)

Find more success with your marketing strategy

App Store Optimization is a marketing strategy that can help you find more success in the App Store. There are several benefits to ASO, but two of the most important are better exposure and reaching a larger audience. 

For better exposure, it would be beneficial to search online for App Store Optimizations in your industry. You could also increase your visibility by doing proper App store optimization. The way to do this is by focusing on Organic Search Engine Optimizations, which you need to have done properly or else it will backfire and hurt your brand’s profile instead. 

It’s also important to keep considering building a customer list so that you can reach more people later on and make use of marketing strategies such as changes in demographic targeting. 

ASO Tactics

When we talk about better exposure about ASO for your app we need to consider many things which are very useful for any app to get rank in play store as well as apple store, Yes this both are different platforms with different algorithms. We need to keep in mind accordingly and than we have to use our ASO strategies to rank our app and get good reviews too.

In ASO mostly probably we need to focus first on our Logo which should be a catchy one and unique too. After that the most crucial part comes with all meta components such as Title, Description under description short and long description we need to clarify. Title will be 50 character for Play Store and for Apple app store it is 30 character only. Where as short description for play store and apple store 80  & 45 characters respectively

In ASO when it comes to long description than for both 4000 characters. So after this all meta component understanding we need to identify the proper keywords for the app mostly we can target 1 to 5 keywords but it depends on the app title and description too.

Important values of ASO

Finding the best business keyword for an app we can later need to work. Also proper UIUX of screenshot in app also video which give clarity to audience and increase your Install too. After implementing most of this strategies we need to get our app on full screen. It is really very much important for any app, this leads to increase your install and ranking for your app

In the last is comping with Off-page work where we can promote our app organically. Last but not least we need to get good reviews because for ranking factor. Review plays one of the crucial roles for app ranking in play store as well as apple app store.

Important Metrics in ASO 

Two important metrics are conversion rate and quality score. Conversion rate is defined as 1 out of X number of people who downloaded the app but didn’t install it. Quality score reflects the quality, relevance, and performance of an app. 

An excellent product that is not getting enough attention from users due to in-app discovery. This can boost their chances by improving its download rank. 

If you want to know your position in top charts then these metrics can help you . We’ll cover it as a separate topic in later posts.

The list above contains many different ASO metrics you should be tracking. The most important one is ranking. As you already know, it can tell you how well your app is doing to get installs. Rank consistently in the top charts.

Conclusion

So after doing in-depth revelation of app store optimization for both channel play store and apple app store. We come to the conclusion is that to get better ranking and install with conversion. We need to implement robust marketing strategies for our app organic marketing. On-page meta and off-page tactics to stand out in the app store and increase visibility with Installs.