Ads are a big part of any company’s success and in today’s competitive market, even small businesses are turning to digital advertising to make their business grow. So how do you know which path is the right one for your marketing strategy? In this article we break down the most important differences between Google Ads and Facebook ads so that you can use these to decide on the way your company markets. Because each and every business is different from others it is very important to decide which ads will work for them and which will not. Let’s talk more about Google Ads vs Facebook Ads

AdWords vs Facebook Ads: The Most Important Differences

In comparison to AdWords, Facebook ads provide more results. They are public and run automatically without a custom schedule created by the advertiser. This is why marketing campaigns have shifted so much to Facebook ads in recent years. Mostly after people started drop shipping ecommerce store with the Shopify store

This article will discuss Google Ads vs Facebook Ads, So if you go through this blog you will get a clear picture regarding both ads strategies and you can take call on which kind of ads and platform will help you to boost your business and services and sales. Let’s head on to the topic now!

What Makes Google Ads the Best

Many businesses are wondering what the pros and cons of Google ads are. The main pro to advertising on Google is that the costs for the ad display network is about 50% less than other networks like Facebook and Twitter Ads. In addition, there is a greater chance that your ad will be seen when displaying it in the search engine results page and also many other google search partners which will increase visibility. Other pros include its interface where you can track digital analytics and adjust bids, spend controls, and delivery location of ads on Google by country. Apart from this you can choose keywords, Topic and Placement in google display ads which gives more boost and accuracy for your ads to reach targeted audience.

Spending Pertinent Time on Google and Facebook?

One of the most important differences between Google Ads and Facebook advertising is opportunity for buyer engagement. There are many more ways for a person browsing on Facebook to interact with ads; shapes, task boxes, coupons and more often than not images that engage us in a new way, Take over our screen or show pop-over ads. Another big difference is the average time spent on each network. The average user spends approximately 40 minutes daily browsing on Facebook while those viewing Google will spend about 11 minutes on the same sites.

Different Target Audiences Between Google ads vs Facebook ads

Facebook ads are used mainly to target audiences that are less-affluent. Facebook ads mostly work for low cost budget campaigns and it also depends on product or services which are offered by business owners. 

In Facebook  you will get option of target are below:-

Core Audience Target 

• In Core Audience Target you can target audience smarter for your ads
• Location – Target your audience in multiple cities and across any border
• Behavior – Target consumers on the basis of their behavior or habit on Facebook such as any purchase activity etc.
• Demographics – Targeting audience based on their ages, gender, education, job title and many other component
• Interest – Targeting audience based on their hobbies
• Connection – Targeting people who already part of your business or without them

Custom Audience Target (In the Custom audience we already having some data of our customer)

• Contact Lists – In the content list we already collect data of our customer at the time of their interaction with our business property such as site, where we collected their data in our CRM
• App Install – In App Install we collect their data for future reference from our customer
• Site Visitors- In Site visitor audience we collect the data with the help of Facebook pixel 

Lookalike Audience target

In Lookalike audiences we target those audiences which are more similar to our audience. Under this option we are more likely to get the audience which is similar to our business and they can react to our ads 

Google Ads do not have that restriction, so they can be important for reaching a wider audience. Google Ads works more in-depth with owners objective and target only to those people to whom they want to target where you can restrict many things which you don’t want to waste your budget for.

Targeting option which we get in google ads are below

• Sales –  In sales you can run campaign such as search campaign where you need to select keywords and target accordingly. Display campaign to increase presence over the internet sites, shopping campaign. Which you need to use google merchant account. Video campaign mostly focus mostly on YouTube marketing and also with google search partner and google discovery in this you can target audience on mail box of Gmail, discover section in google search and YouTube too last but not least is performance max campaign in which it is mostly smart campaign where it will focus more on your business with you previous and you website visitor behavior and traction which help you to gain in google ads
• Lead – In Lead generation it cover overall all search campaign objective except brand awareness and product consideration 
• Traffic – Traffic campaign mostly use to get traffic to our website and later convince them to consume your service or product or content any thing this objective also based on same like lead campaign
• Product & brand consideration – Under this campaign we can target only video ads in two ways. which is influencer consideration and ad sequence
• Brand Awareness – This kind of campaign is used for display and video ads related campaign.
• App promotion – To drive more visitors towards your app, we can run Universal App Campaign (UAC). Which is used for App Install, App Engagement and  for App pre-registration. This is only available for android app alone as of now. We can target both Android app and iOS app objective in this campaign
• Local Store visit – Local Store visit campaign will be useful when we need to drive offline. Traffic to our store physically available. Under this campaign we can target audiences with two types of campaign. Which is performance max and store visit to your location.
• Final Option, we also get one more option, which is called a custom campaign. The person doesn’t have clue regarding the campaign so they can select direct types of campaign. Accordingly google will modify and work on the campaign created by the business owner.

Conclusion 

Based on the information and evolution available in this blog. we can say that Google Ads is the better and more beneficial option for advertisers. As we saw with Google Ads give in-depth options to advertisers. They also offer focused ad campaigns where you only target certain demographics to maximize your efforts.

But It doesn’t mean that Facebook Ads is not worth, both having their own stand out point. Where for some business owners Facebook is working far better than google ads and vice versa.

Difference which is more clear is Google Ads. We can run Search Ads Campaign which is not available in Facebook and any other social media platform. One more thing some time business choose to go with Facebook because of low cost. Which is difficult in Search Ads because of huge amount of competition in the market

If we wrap up saying the difference of Facebook and Google Ads. It is all depend on Business to Business and Domain to Domain. So it a Neutral and we can say tie